E-Business Manager B2B

Tiempo completo Empleo México en: CUENTAS & FINANZAS Email
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Detalles del trabajo

  • Nivel Gerente

Descripción del trabajo

About the Role

The E-Business Manager is responsible to define the e-business priorities (Digital Marketing and E-Commerce) for all countries within the region in alignment with the BU regional strategy.

We’re looking for people who embody our values, aren’t afraid to challenge, innovate, experiment, and move at a fast pace. We’re always looking for ways to improve our products and ourselves. If this is you, we’d love to talk.

What You Will Do

  • Develop Digital Marketing Strategy including Paid and Own platforms (Site & Social Media)
  • Initiate, propose and drive implementation of digital marketing plans
  • Initiate, implement, support and follow up KPIs and set targets for the region in cooperation with relevant management teams.
  • Adapt global and regional communication for best utilization in digital channels
  • Set correct and clear KPIs for digital activities
  • Train/support local countries in implementation of e-Business tools and methods.
  • Develop E-Commerce Strategy:
  • D2C Webshop development
  • Media Plan to drive qualified traffic
  • Marketing automation strategy and execution
  • Commercial Content development and implementation.
  • Drive/Support sales via external On-Line stores in cooperation with relevant stakeholders from other BUs and countries in the region.
  • Ensure good understanding of trends and development for E-Business in the region.
  • Start building digital capabilities and processes within PH and MS teams
  • Identify opportunities to enable other digital tools thru the whole value chain

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